Tandem Studios - from Parliament streaming to wastewater demos


Article taken from Stuff.co.nz

Tandem Studios - from Parliament streaming to wastewater demos

From live-streaming uproar in Parliament to showing how a council's waste water plant works, Tandem Studios captures it.

The Christchurch company is a conduit for instant footage from public events, a producer of an online farming show and a content-provider for TV and radio, including commercials.

In just 10 years, David Dunlay's​  business has become a multi-faceted beast. In mid-2005, when You Tube started, Tandem was a handful of self-described "geeks" doing commercial voiceovers. It was soon doing podcasts and now produces an array of digital material.

Its clients included Disney, Microsoft, Fletcher, Deloitte, AMI and the New Zealand Army.

The work was more complex than pointing cameras at people, Dunlay​ said. After all, audio-visual equipment had never been cheaper so it was possible for any number of people to produce material.

Tandem's speciality was using social media like Facebook, Linkedin and Twitter and even old-fashioned door-knocking to promote the content.

The company was now big enough to generate ideas for a client, produce the content and market it to a target audience, Dunlay​ said.

Tandem had 11 staff in Dunlay's​ hometown Christchurch and four in an Auckland office. It planned to soon set up in Wellington with the aim of satellite centres feeding ideas to the main production and creative centre in Christchurch. Material would then be sent back to the outlying areas for distribution to local clients.

Increasingly, Tandem was working directly for businesses or organisations, like Ngai Tahu for instance, rather than being hired by third parties.

But it also picked up work from advertising agencies, communications and marketing companies, including Christchurch-based Convergence, which is part-owned by his wife and Tandem business partner, Erin Jamieson. 

Dunlay said Tandem's pitch for work from Convergence was on an arms-length basis and it worked with a number of firms in Canterbury and beyond.

Its work in the past fortnight included live feeds from Parliament, the Canterbury earthquake memorials at Christchurch's Avonhead cemetery and the Botanical Gardens. It had also streamed city council meetings in Christchurch, Auckland, Hawke's Bay and run a feed for a Fairfax NZ managers' meeting, for instance.

In another line of work, Tandem is a partner in a joint-venture with broadcaster Rob Cope-Williams making the online farming show, On the Land.

The production was pitched at farmers wanting to source content on smart phones, tablets or their computers when they had time, in short and sharp segments.

The production was accessible in multiple ways, on FACE TV, via the website or through a You Tube channel.

Dunlay​ said On the Land was a model for how Tandem's plans to create more digital shows in future, getting them to a commercially-profitable stage before selling the format.